WRITER/EDITOR/STRATEGIST
DaVita Kidney Care
As the Senior Content Writer, Editor and Strategist for Davita's Physician Experience Group, I write/edit/deploy all of the company's physician-facing communications. I then analyze raw consumption data and derive communication strategies based on that data.
As a relatively new entity within DaVita, I've helped develop the Physician Experience Group's governance process, which gives structure for the company as a whole regarding the many internal business groups needing to communicate with physicians. I've also helped develop a new communications app, offering guidance to our internal development team on functionalities and data output required for success.
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In addition to that, I occaisionally guest write on the DaVita Stories Blog as you can see below:
Piko Technologies, Inc.
Piko Technologies, Inc. is a start-up based in the San Franciso Bay Area looking to launch their wireless mouse device. They hired me as a consultant to handle:
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Branding (I came up with the name Piko, as well as the device name: PenPoint.)
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Website Copy
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Social Media Management
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Visual Media Storyboarding
SFG Media Group - The San Francisco Globe
SFG Media Group is a leader in social media viral content creation. Among our many publications, articles I have written for sfglobe.com have reached millions of readers worldwide. My engineering background made me the go-to candidate for heading special projects related to data analysis.
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Though I now manage the Syndication Department, as a Content Creator my responsibilities included:
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Curating viral content specific for a variety of demographics
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Framing viral images and crafting viral headlines
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Analyzing internal data to maximize reach
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Composing compelling articles with journalistic integrity
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Conducting interviews
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Acting in several (pretty bad) YouTube videos
Over 1 million organic views
Reached over 3.5 million views in 150 countries
The Nose Milk
The Nose Milk is an online publication that blends news with comics.
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As a content creator for The Nose Milk, I was responsible for:
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Curating content
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Writing engaging articles
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Crafting illustration descriptions for our illustrators to draw that accompany my pieces (like the one below).
